Privacy Policy
Last updated: June 2026
1. Who We Are
Lucy Van der Gucht Interior Design is a London-based interior design studio providing interior design services, consultations, sourcing assistance and project support throughout the UK.
If you have any questions about this Privacy Policy or your personal information, you can contact us:
Email: studio@lucyvdg.com
Website: www.lucyvdg.com
2. Information We Collect
We may collect and process the following personal information:
· Name
· Email address
· Telephone number
· Postal address
· Information relating to your property or project
· Design preferences and project requirements
· Communications sent via our contact form, email or telephone
· Information about how you use our website
3. How We Use Your Information
We use your personal information to:
· Respond to enquiries
· Arrange consultations
· Provide interior design services
· Prepare proposals, quotations and invoices
· Manage ongoing projects
· Communicate regarding products, suppliers and contractors involved in your project
· Improve our website and services
· Meet our legal and regulatory obligations
4. Our Lawful Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases:
Contract
Where processing is necessary to provide services you have requested or to fulfil a contract with you.
Legitimate Interests
Where processing is necessary for the operation and improvement of our business, provided your rights and interests do not override those interests.
Consent
Where you have given consent, such as agreeing to receive marketing communications or accepting non-essential cookies.
Legal Obligation
Where we are required to process information to comply with legal, tax or regulatory requirements.
5. Sharing Your Information
We do not sell your personal information.
We may share information where necessary with:
· Professional advisers
· Accountants and legal advisers
· Website hosting and technology providers
· Trusted suppliers, contractors and tradespeople involved in your project
· Government authorities where required by law
We will only share information necessary for the relevant purpose.
6. Website Analytics
We may use analytics tools to understand how visitors use our website, including:
· Pages visited
· Time spent on the website
· Traffic sources
· General geographic location
This information is generally aggregated and does not directly identify individual visitors.
7. Cookies
Our website uses cookies to help it function effectively and to understand how visitors use the site.
Cookies may be used to:
· Remember your cookie preferences
· Improve website functionality
· Analyse website traffic
· Support embedded content such as Instagram or other third-party services
You can control cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies.
8. Marketing Communications
If you choose to subscribe to updates or otherwise consent to marketing communications, we may contact you regarding our services, projects or studio news.
You may unsubscribe or withdraw consent at any time by contacting us.
9. Data Retention
We retain personal information only for as long as reasonably necessary:
· To provide our services
· To comply with legal, accounting and tax obligations
· To establish, exercise or defend legal claims
When information is no longer required, it will be securely deleted or anonymised.
10. Your Rights
Under UK GDPR, you have the right to:
· Access your personal information
· Correct inaccurate information
· Request deletion of your information
· Restrict processing
· Object to processing
· Request transfer of your information in certain circumstances
· Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us.
11. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
12. Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page together with the updated revision date.

